Monday, February 16, 2009

TOUGH LOVE IN REAL ESTATE!


Friends, I'm here today to give you a little "tough love" when it comes to real estate.

And here's why:

Recent real estate figures stack a pretty tall deck against speedy sales and big profits in many markets, including ours. The National Association of Realtors' research estimates more than a 10 month supply of properties currently on the market across the U.S. Our market is no different.

I'm hopeful that a little tough love now will mean we can work together to solve this challenge, rather than against eachother. So here it comes.

Lending standards have tightened up significantly....but there are still buyers out there. There are a few tried and true things you can do to cature that one buyer for your home.

First: Decide if selling right now is absolutely necessary. If not, then don't! Putting your property on the market "to see what happens" is sure to find mostly disappointment. Our market will rebound, and when it does, you'll be far better selling then.

Second: When setting your price, consider multiple angles, Solds, Pending - what buyers were willing to buy in the last 30 days, and Active - who is your competition and where are they placed on the pricing scale?

Third: Be aggressive in your pricing strategy. You get only one chance to make a first impression. The greatest interest in a property comes in the first "weeks" (yes, I said weeks - not months) it's listed.

Lastly, prepare your home to be seen. Put those knick-knacks, quirky paintings and the alter to your wedding away! These personal items are challenging for buyers to look past so they can envision themselves living in your home. Consolidate and simplify, creating even greater value and appeal for your home.

That's it my friends. You've been loved up!

I'm off to a seminar this week - one that will allow me to assist homeowners who are in trouble on their mortgages....so look for an update next Monday.

Enjoy

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